{"id":4982,"date":"2022-10-27T10:16:09","date_gmt":"2022-10-27T00:16:09","guid":{"rendered":"https:\/\/mindbodyfoodinstitute.com\/?p=4982"},"modified":"2024-02-01T11:27:54","modified_gmt":"2024-02-01T01:27:54","slug":"designing-promotional-flyers-for-holistic-coaches-practitioners-the-easy-way","status":"publish","type":"post","link":"https:\/\/mindbodyfoodinstitute.com\/designing-promotional-flyers-for-holistic-coaches-practitioners-the-easy-way\/","title":{"rendered":"Designing Promotional Flyers For Holistic Coaches & Practitioners\u2026 The Easy Way!"},"content":{"rendered":"\t\t
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Are you a holistic life coach or health and wellbeing practitioner getting started with promotional designing?<\/em><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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When I first collaborated with the MindBodyFood Institute \u2013 back when the Founder was teaching holistic community courses \u2013 we began our marketing efforts locally, with a simple design printed on A5 paper; a few hundred flyers at a time.<\/p>

I remember frequenting the stationery superstore \u201cOfficeWorks\u201d to buy boxes of quality white A4 paper to keep the chain moving; this was in addition to all the colour cartridges we went through!<\/p>

Although cost effective at the time, it also required the initial time to design and then distribute all the flyers.\u00a0 Printing them was the easy part to keep the momentum going.<\/p>

Sure, printing flyers is kind of \u201cold school\u201d and you might already be thinking, is this really going to work for me?\u00a0 Hang in there because this worked really well for us and it\u2019s a fantastic method to get you started in your local community at minimal cost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Initially, we designed our flyers using Microsoft Word.\u00a0 There was no need to use programs such as Adobe or other similar software products that cost an arm and a leg, when we could easily use this at minimal cost.\u00a0 Eventually we moved into using free online software with predesigned templates to speed up the design process and present an overall more professional look.\u00a0 Canva has become one of our go-to favourites.<\/i><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/p>

The design of our flyers involved photo sessions.\u00a0 Sometimes we would take photos in the back garden and sometimes we would drive to a particular location.\u00a0 Some of our best photos were taken on the manicured office front lawn.<\/p>

It\u2019s quite easy to stage a photo \u2013 find some nice flowers, green grass, native bushes and use your own props that relate to your target niche.<\/p>

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For example:<\/strong><\/em><\/p>

Are you a\u00a0Holistic Life coach<\/a>? Fluff up the pillows on your bed or lounge, place a pot of tea or some health magazines nearby, put on your nicest activewear, or get comfortable in your favourite meditation space.\u00a0 Think of how a balanced lifestyle has improved your health & wellbeing and smile while the camera captures that moment.<\/p>

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The best on-location shoot was at a beautiful scenery approximately 90-minute drive from the office \u2013 out west and up a mountain!\u00a0 There were beautiful trees, kangaroos and wallabies all around, and many cute cottages lining the side of the road.\u00a0 We found a stop on one of the highest peaks and walked to a bench.\u00a0 The sun was out, the sky was clear and there was a lovely cool breeze.\u00a0<\/p>

Out of that impromptu stop, we got some great shots in the sun, with a beautiful view in the background \u2013 and we still use some of those pics today!<\/p>

I\u2019m by no means a professional photographer, however with today\u2019s modern technology in our mobile phones and cheaper SLR type cameras, you can easily get the right photo for your brochure.\u00a0<\/p>

The hardest part is actually doing it and being ready to capture the moment.<\/em><\/strong><\/p>

If you\u2019re not sure what information OR design you\u2019d like your flyer to be, you can walk around your town and visit the many caf\u00e9\u2019s, shops and chemists that display flyers.\u00a0<\/p>

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Grab as many of them as you can to take home and learn from.\u00a0\u00a0Take note of what aspects you like and don\u2019t like about each flyer:\u00a0<\/strong><\/p>